“My philosophy is that there is a reason for everything. I have never drawn or designed anything without first knowing the background story.
I am passionate and curious, listening ardently and enquiring intuitively.
My process allows me to instill a sense of narrative throughout the design process.
I then present concepts and see which one resonates most closely with the client.
Once a decision has been made, everything naturally flows from that point. The chosen story becomes the foundation and from there we choose colours, textures, material, graphics, furniture and even accessories.”
